• Privacy & Cookies

Privacy & cookies

NCB Privacy policy

NCB ("National Children's Bureau") is committed to protecting and respecting your privacy online. This statement describes how NCB collects and uses personal information about people who visit our websites. The terms of this statement may change, so please check it from time to time.

For the purpose of the Data Protection Act 1998 (the Act), the data controller is NCB, 8 Wakley Street, London EC1V 7QE.

What information do we collect?

We may collect and process the following data about you

  • Information that you provide by filling in forms on our site or any related sites that are published and/or managed by NCB. This includes information provided when signing up to use our registered users/members area.
  • Details of transactions (including the purchase of publications, NCB membership and merchandise) you carry out through our site and of the fulfillment of your orders.
  • Details of your visits to our site including, but not limited to, traffic data, location data, weblogs and other communication data.

When we do want to collect personally identifiable information we will be upfront about this. We will make it clear when we collect personal information and will explain what we intend to do with it.

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email.

If you require further information or have a query relating to our Privacy Policy please email


NCB Cookie Policy

What is a cookie?

A cookie is a small file stored in your browser by a website. This can then be read by the website and/or third party websites.

Why do I need this information?

It is now law in the UK to let a user know that a website is storing a cookie on their browser and get informed consent before doing so. This means explaining what is stored and what it is for so a user can choose whether to accept it or not.

What cookies are used on NCB's site?

We use third-party cookies from Google Analytics listed below to track aspects of your visit to our site. We use this information to improve the quality and use of the website, content and presentation based on the popularity of certain pages or which pages get the fewest unique visitors so we can make content more applicable to our users.

We also use first-party secure cookies for forms, sign in and shopping on our website. We use these cookies to make our site run smoothly and enable you to buy or sign up to things securely.

Our main cookies are listed on the table below:

Name of cookie



Tracking cookie that tracks first time visitors

_utmb & utmc

These cookies work together - umtb marks the exact arrival time, then utmc registers the precise exit time of the user.


Moniters referrals to tell us how you got to our website


Works hand in hand with the utmz cookie to improve cookie targeting capabilities.


AddThis social media bookmarks, when you use the social media sharing tools at the top right of some of our pages


Remembers items that you've added to the shopping cart whilst you browse other pages


Is used if you select 'remember me' to save your login details


This stored id that is used by our Content Management System to build and maintain our site

What if I don't want cookies?

You can opt-out of Google Analytics Tracking across all websites at:

You can disable cookies by using your individual browser options. For more information about how to manage cookies on specific browsers please go to the browsers' respective websites.